Wednesday, December 25, 2019

Learning Disabilities Based Processing Problems

LEARNING DISABILITIES â€Å"Learning disabilities are neurologically-based processing problems. These processing problems can interfere with learning basic skills such as reading, writing and/or math. They can also interfere with higher level skills such as organization, time planning, abstract reasoning, long or short term memory and attention† (1) Types of Learning Disabilities: Dyslexia: (2) Definition: Dyslexia is a language-based learning disability. It refers to a cluster of symptoms, which result in people having difficulties with specific language skills, particularly reading. Students with dyslexia usually experience difficulties with other language skills such as spelling, writing, and pronouncing words. Note: The DSM uses the†¦show more content†¦If a student is below that benchmark, the school may immediately deliver intensive and individualized supplemental reading instruction before determining whether the student needs a comprehensive evaluation that would lead to a designation of special education eligibility. A comprehensive evaluation typically includes intellectual and academic achievement testing, as well as an assessment of the critical underlying language skills that are closely linked to dyslexia, including receptive and expressive language skills, phonological skills including phonemic awareness, and also a student’s ability to read lists of words in isolation, as well as words in context. Signs: difficulties in acquiring and using written language, learning to speak, learning letters and their sounds, organizing written and spoken language, memorizing number facts, reading quickly enough to comprehend, persisting with and comprehending longer reading assignments, spelling, learning a foreign language, correctly doing math operations. Treatment: Dyslexia is a life-long condition. With proper help, many people with dyslexia can learn to read and write well. Early identification and treatment is the key to helping dyslexics achieve in school

Tuesday, December 17, 2019

Being A Black Male And Society It s Kind Of Hard For Me

Devonta Hatten April 14, 2017 Writing Assignment 2 World Literature Being a black male in society it’s kind of hard for me not to recognize certain issues pertaining to race. Usually when it’s an issue pertaining race 9 times out of ten it’s a black individual, rare cases it’s another race, particularly Mexican Americans. I’m not just making accusations as African American we have to be aware of these bias or we will get taken advantage of. White non-Latino Police in America are taking advantage of their positions to undermined black individuals who may or may not know there rights. That’s a major reason why I can’t afford to recognize the issues. A potential bias that I have may be that police are not all bad. A police job is to protect†¦show more content†¦As Humans, we carry unconscious and hidden biases from a lifetime of exposure to cultural attitudes about race, ethnicity, religion, social class, sexuality, and nationally. Being a Minority helps me become more equipped to intuitively und erstand or recognize issues associated with race. This is important because I know certain things to say and not to say. I am able to look at things from the inside out because race issues mostly deal with White non –Latino and blacks. Sometimes it’s hard for me to look at it from a White non- Latino perspective because they are blind to a situation that I am aware of. For example, If A White guy says something racist to an minority and acts as if he doesn’t know; It’s hard to understand how he did not know what he said was racist. Basically I’m bias to someone else being bias. To avoid blind spots I must take a step in someone else shoes to see their view point. This is a very difficult task to do for most but it’s the first step in minimizing effects of blind spots. If you can find out the reason why someone is doing something then maybe you can make the situation better. The next step in minimizing blind spots is to treat everyone as if we all had the same culture, because we are all Americans. Most people just forget that everyone is equal just not treated equal. To avoid bias it is important to remember that we are all humans with feelings, it is important that we share the American dream and to be whatever we want. ToShow MoreRelatedGen 205 Fall 2015 Final Exam Essay Questions1422 Words   |  6 PagesYou must email it to me by this time. I will be calculating grades on Dec. 19th. If you have not submitted your final by this time, you will receive an F for this exam. I will NOT accept any excuses that your email is not working, that you sent it etc. If you do NOT receive a response from me confirming receipt, you did not send it. PERIOD. There are NO EXCEPTIONS. Each question is worth 10 points for a total of 50 points. Question 1 Based on the readings, describe how one s perspective or standpointRead MoreAnalysis Of Billie Ragon s Story Of Her Life And How Her Color And Disability994 Words   |  4 PagesRagon gave me the opportunity to hear the story of her life and how her color and disability has affected how she has lived. Family values and the region, in which she lived, played a huge part in how she lived daily life. Different groups of people, whether it was family or just individuals from the community impacted her life greatly. Finally, Mrs. Ragon out of the kindness of her heart wanted to conduct this interview so maybe it could help others that may be suffering or feeling any kind of painRead MoreQuest for Manhood Malcolm X1086 Words   |  5 Pagesthe leap from being a child to a true man. People say that leap happens at different times for every boy. People can tell it happens because they stop acting foolishly and deal with matters by themselves. 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Even as a child I was being exposed to stereotypingRead MoreMad Men : The Center Of American Advertising Industry1363 Words   |  6 PagesMad Men is one of those shows that you often hear about but never really paid attention to watch. Many people have told me that it is a show simply about the 1960s and that just turned me away. It was until I came to college, decided I wanted to be a communications major who would later work in an advertising agency out of college that it sparked my interest. Mad Men is a critically acclaimed AMC show based centered around the fictional Sterling-Cooper Agency on Madison Avenue in New York City; whichRead MoreRacism : The Fight For Equal Justice Is A Spectator Sport1226 Words   |  5 PagesRacism entails several different and often related philosophies concentrated on the concept of race. Today in society, children from all different backgrounds are growing up not knowing what to believe and what to think about whom they are and where they come from. â€Å"Racism has become more than just individual beliefs. It’s become part of coherent sets and ideas legitimizing social practices that reinforce the unequal distribution of power between groups designated in racial and/or ethnic terms† (Dossier:Read MoreEssay Racism is Decreasing in America1228 Words   |  5 Pagesthat has come the farthest is how people in America view and treat minorities. It is no secret that over the course of history America has a long track record of treating minorities poorly. This being said it is hard to deny that the United States has come a long way to becoming a more colorblind society. Through interviews as well as my personal experiences I can safely say due to, political, educational, and social changes in the United States, the country is more color blind now than it was in

Monday, December 9, 2019

Effect Of Australian Aid On Managing Wash †Myassignmenthelp.Com

Question: Discuss About The Effect Of Australian Aid On Managing Wash? Answer: Introduction The Water sanitation and hygiene or WASH is identified as one of the major aspect which is to be considered, while managing the health and sanitation of the people. The special focus of this research work is mainly identified in reference to the health of women and children of Australia. Providing a quality life and supporting the health and sanitation is identified as the primary step towards the development and growth of any country. The article which got selected for the discussion is considered as the most promising article which aims for providing definite assistance for managing the health and sanitation. Through this article, there are various services and help provided on a wide landscape. To improve the current scenario related to the water sanitation and hygiene, various major steps are taken into consideration. The budget of 47.9 million dollars is also allotted for the development and improvement related to the growth aspects. The major sections that are covered below are mainly related to the literature review, results and the specific discussion which is being carried for drawing the specific conclusions (Jimenez, et al., 2014). Literature Review The WASH project is considered as one of the highlighted project of Australia, which helps in promoting various growth aspects related to Australia. According to the consolidated article identified from different sources, specific aid program is designed in an appropriate direction. According to one of the article defined by Australias overseas aid and development assistance program, the four set of recommendations are defined for the improvement aspects. Those four recommendations are allocation of the Australias specific process of management, identification of the universal goals and targets, management of the vulnerable communities of Australia and the last goal is the management of integrated water and sanitation related to the hygiene. Apart from these four goals, the water impact, hygiene sanitation can be managed and analyzed. The hygiene crisis can also be considered on a wide level (Campbell, et al., 2017). Apart from this, the second article is derived for the water sanitation and hygiene aspects. The article is majorly defined by the Alezandro Jimnej, Moa Cortobious and Kjellen. The basic purpose to derive this article is to identify the different levels of sanitation on definite basis. The main focus of the article is mainly switched towards the indigenous people and surviving of their specific life styles. The different types of exercises related to WASH are identified at an initial level. The geographic scope for sanitation and hygiene is also determined on a well-defined level. The major role of the government agencies in managing the WASH is also specified on a broad level (Savage, et al., 2014). After considering both these articles, it is clear that the suitable initiatives are being planned on a wide level to reach a suitable target. The thorough research work also aids in providing basic initiatives for definite improvement. Results As the description is mainly originated form the article, so the result can also be derived on the basis of the articles managed. To judge the results for the WASH, different parameters are essential to be judged. On the basis of these parameters, the question for survey is assumed and calculated. The research topic for the survey is the effect of Australian aid on managing WASH for the development of the country. Apart from considering this question, it is also important to consider basic aid provided to the country for the mutual development and cooperation (Australian Government, 2017). The survey is conducted among the child and women who belongs to different rural areas of the country. They help in providing assistance and feedback for the specific results. After considering the different articles and specific journals, one journal is assumed on the basis of perceptions. The specific perceptions are shown below. The table shown below is purely based on the perceptions derived. Criteria to be discussed Perceptions Total involvement of individuals. Aid provided for the WASH Maximum facilities are provided through the different provided materials. Nearly 75% Gaps in the services provided to the consumers. The gap can be filled by providing best facilities to the poor. Nearly 80% Civil society WASH fund These funds are invested for the development and improvement of the women. Nearly 79% By assuming these aspects, it is quite clear that to implement basic perspectives related to the country, the specific planning is considered on the highest priority. The most specific process related to the WASH can be calculated on a wide landscape. On the basis of assumptions, the three criteria are considered for the discussion. These three criteria totally depend upon the perceptions and total involvement of the individuals for further identifications. All these three aspects have their definite impact on the individual level (McMullan Davies , 2017). Effect of assistance The ministry of foreign affairs in Australia is bounded to provide specific assistance for the improvement in definite direction. The DFAT and Civil society organizations programs are helpful in providing assistance for the specific improvement process. The wide range of multilateral partners are continuously focusing towards the WASH services. Impact of Gaps The Gaps are creating a negative impact on the process of improvement. The specific strategies are not planned due to the insufficient aspects identified by the organization. So, to fill the gaps, appropriate planning is essential. Impact of civil society WASH Funds The civil society WASH funds are continuously supporting the washing and sanitation activities related to the society on a broad level. The world health organization and UNICEF also merges in a collaborative manner to find definite approaches for the improvement (Fewtrell, et al., 2007) Discussion/ Interpretation After discussing the different results related to the article, the different parameters are also assumed. The first parameter for the WASH is considered as the Risk of implementation of the project and second parameter is related to the unorganized supporting factors. The discussion can be done on different impacts. The aid can be improved by providing specific assistance in the correct direction. By planning specific approaches for the health, sanitation and hygiene, the specific attempts can be planned for the improvement. The Water for Women Fund and specific funds for the improvement of hygiene are imposed on large scale. This will help in providing an organized assistance. To fill the gaps, various strategies are planned in specific directions. According to the article, for working with the government partners, civil society organizations and involvement of the multilateral partners are helpful in initiating various steps for the improvement. The issues related to the WASH can easily be solved widespread. There are various grant and services provided which may help in filling the gaps for the improvement (WaterAid Team, 2017). The third aspect which is to be discussed is related to the civil society WASH funds. These funds and services are considered as one of the aspect which may help in improving current status related to the WASH. DFAT plays the most prominent role in providing services in the correct direction. There are various online training packages and services provided to the consumers, which will simultaneously support in providing assistance. By defining the discussions and interpretation, it is quite clear that to implement WASH on a wide level, suitable attempts are essential to be planned in the right manne References Australian Government, 2017. Overview of Australia's assistance for water, sanitation and hygiene. [Online] Available at: https://dfat.gov.au/aid/topics/investment-priorities/education-health/water-sanitation-hygeine/Pages/water-sanitation-and-hygiene.aspx Campbell, S., Nery, S., Wardell, R. DEste, D., 2017. Water, Sanitation and Hygiene (WASH) and environmental risk factors for soil-transmitted helminth intensity of infection in Timor-Leste, using real time PCR. PLOS journal, 11(3). Fewtrell, L., Bos, R., Gore, F. Bartram, G., 2007. Water, sanitation and hygiene: Quantifying the health impact at national and local levels in countries with incomplete water supply and sanitation coverage: WHO, Available at: https://apps.who.int/iris/bitstream/10665/43763/1/9789241595759_eng.pdf Jimenez, A., Cortobius, M. Kjellen, M., 2014. Water, sanitation and hygiene and indigenous peoples: a review of the literature. Water International journal, 39(3), pp. 277-293. McMullan, B. Davies , R., 2017. Water and sanitation in Australias aid program: building it back better, Available at: https://devpolicy.org/water-sanitation-australias-aid-program-building-back-better-20170215/ Savage, G., Campbell, S., Atkinson, J. Magalhes, R., 2014. Water, Sanitation, and Hygiene (WASH): A Critical Component for Sustainable Soil-Transmitted Helminth and Schistosomiasis Control. PLOS journal, 8(4). WaterAid Team, 2017. Hygiene: Hand washing alone could cut the risk of diarrhoea almost in half, saving hundreds of lives every day. [Online] Available at: https://www.wateraid.org/au/what-we-do/the-crisis/hygiene

Sunday, December 1, 2019

This Is Me free essay sample

Me I am sentimental, outgoing, indecisive, understanding, curious, naive, lazy, crazy and young. I want to be.. . , well a lot of things, and growing is discovering what they are. I feel people cannot see the potential within, although there is no one to blame but myself. I look to others for approval instead of myself, I aim to please; It leads to approval. I dont like to discuss my faults; I pity myself. I am weak in some respects, but In others I am strong. My life Is a balance of ups and downs. With my extremes however, my scale fulfills the word balance. The ups ND downs equal the median on which I travel dally.I love those who understand me, who choose to come to the fire, who stay long enough to love Its warmth, and who knows how to avoid being burn. I dont trust people easily. We will write a custom essay sample on This Is Me or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I dont throw my heart I have lost my love from the lack of giving I regret this. I grab a hold of things, always seeking support, and a rock on which to lean on. I have tried god, boyfriends and small triumph In school and sports, feeling the title failure rise upon my forehead. Afterwards I try even harder to bring myself up, my recovery taken on the quickest, most unstable routes. This explains how I feel so easily.The self-?-esteem I had needed to be constantly replenished and refilled. By source were not myself, but others, whose options mattered more then my own. I am passionate and at the time fearless. I am everything I am nothing. I am ever- changing and unpredictable. I crave security but cry for independence. I am black or white, never gray. My actions may not reflect my feelings and vice-versa. I play the submissive female one minute and the aggressive female next. Every year I learn more about myself. The person inside no longer takes peeks at he world outside, but screams look at me, see what I have become, what because I am coming! I have been through difficult times, but the odds are staring to lean my way; I feel ready for any challenges that may arise yet scared. The girl in me has begun to realize lives pattern, and as a result is capable of handing it surprise. Everything cant be a crisis! The obstacle in my life exercises the well of strength that has been tapped; the more I learn the stronger I become. Failures may arise, but I dont longer see them as falls, Just changes to pick myself up and learned a little more on the way there. My scales dont always find a harmonious balance, but the tremendous fluctuation has ended.The descriptions of me are painful, yet trying to heal; I am a somewhat happy, satisfied young woman. I cry, laugh, smile and frown. The odds of my lips curving upward and not down are always greater, I rejoice In that. This Is me. This Is Me By distaste myself. I look to others for approval instead of myself, I aim to please; it leads to approval. I dont like to discuss my faults; I pity myself. I am weak in some respects, but in others I am strong. My life is a balance of ups and downs equal the median on which I travel daily.I love those who understand me, who choose to come to the fire, who stay long enough to love its warmth, and who knows how to avoid being burn. I dont trust people easily. I dont throw my heart. I have tried god, boyfriends and small triumph in school and sports, feeling the title easily. The self-pestles I had needed to be constantly replenished and refilled. By Everything cant be a crisis! The obstacle in my life exercises the well of strength that dont longer see them as falls, Just changes to pick myself up and learned a little upward and not down are always greater, I rejoice in that. This is me.

Tuesday, November 26, 2019

6 New Year’s “Ressaylutions” for 2011 from The Essay Expert

6 New Year’s â€Å"Ressaylutions† for 2011 from The Essay Expert The Essay Experts Top 10 Grammar and Spelling Errors of 2010 was such a hit I’ve decided to continue on the New Year’s theme.   What are The Essay Expert’s New Year’s Resolutions (Ressaylutions?)   They range from improvements to my communications with you, my readers, to new ventures in my creative life. 6 New Year’s Ressaylutions for The Essay Expert:   1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Convert my website to WordPress. From everything I read, WordPress is the way to go for ease of use and search engine optimization (SEO).   I found a company in India that is working on this project for me as I type.   I’m excited to make my own website changes instead of always depending on a designer. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Make it easier for my readers to choose the topic they want to read about. This means having 4 separate e-lists:   a) Job Search (Resumes Cover Letters); b) College Admissions; c) LinkedIn Professional Writing; and d) Everything; e) Current Blog Newsletter only.   Within the next 3 months I plan to give subscribers a chance to choose their topic(s) so they won’t get emails about issues that may not interest them. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Create autoresponders. This project is related to ressaylution #2.   Once someone signs up for a particular list, he or she will receive a weekly email with relevant information.   Some of that information will be my older articles on the subscriber’s chosen topic.   This way new subscribers won’t miss out on the great articles I wrote in the past! 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Guest blog. I wrote for other people’s blogs quite a bit when I first started my business, and it has been a while since that has happened.   I look forward to creating alliances with some other bloggers and exchanging our wisdom! 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Start an Artist’s Way group. I will be stirring up more creative energy in my life and in the world by leading an Artist’s Way group.   Whether this group will be virtual/remote or in-person or both has not been determined.   The Artist’s Way is a 12-week program that unblocks creativity through writing daily â€Å"morning pages,† going on weekly â€Å"artist’s dates,† and doing other prescribed exercises.   I’ve already started morning pages (2 days down, a lifetime to go!) and took my inner artist on a chilly walk tonight.   If you’re interested in participating in a group, please contact me at BrendaB@TheEssayExpert.com or 608-467-0067. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Continue to write and share about writing issues, job search issues, and sometimes life issues that strike my fancy each week and that my readers care about.   Expect some short articles from time to time that simply share an example of a writing issue I’ve seen that week.   I believe real life examples are the best way to teach since they represent the challenges many of you are dealing with every day (that’s not â€Å"everyday†)! What are some of your resolutions for 2011?   And/or what would you like to see from The Essay Expert in the coming year?   I look forward to your comments. Category:UncategorizedBy Brenda BernsteinJanuary 2, 2011 2 Comments Diane Kern says: January 15, 2011 at 3:54 pm I love your resolutions. I want to switch my wordpress.com over to wordpress.org. for the added options it has. Guest blogging is also on my list. I am feeding my inner artist with SoulCollage and sharing it with others by holding workshops. Diane Log in to Reply The Essay Expert says: January 15, 2011 at 8:51 pm Thats awesome Diane! Im so happy to know you are living your creative life! Log in to Reply

Friday, November 22, 2019

Biography of Vo Nguyen Giap, Vietnamese General

Biography of Vo Nguyen Giap, Vietnamese General Vo Nguyen Giap (August 25, 1911–October 4, 2013) was a Vietnamese general who led the Viet Minh during the First Indochina War. He later commanded the Vietnam Peoples Army during the Vietnam War. Giap was the deputy prime minister of Vietnam from 1955 to 1991. Fast Facts: Vo Nguyen Giap Known For: Giap was a Vietnamese general who commanded the Vietnam Peoples Army and orchestrated the capture of Saigon.Also Known As: Red NapoleonBorn: August 25, 1911 in Lá »â€¡ Thá » §y,  French IndochinaParents: Và µ Quang Nghià ªm and Nguyá »â€¦n Thá »â€¹ Kià ªnDied: October 4, 2013 in Hanoi, VietnamEducation: Indochinese UniversitySpouse(s): Nguyen Thi Minh Giang (m. 1939–1944), Dang Bich Ha (m. 1946)Children: Five Early Life Born in the village of An Xa on August 25, 1911, Vo Nguyen Giap was the son of Và µ Quang Nghià ªm and Nguyá »â€¦n Thá »â€¹ Kià ªn. At the age of 16, he began attending a French lycà ©e in Hue but was expelled after two years for organizing a student strike. He later attended the University of Hanoi, where he earned degrees in political economy and law. After departing school, he taught history and worked as a journalist until he was arrested in 1930 for supporting student strikes. Released 13 months later, Giap joined the Communist Party and began protesting against French rule of Indochina. During the 1930s, he also worked as a writer for several newspapers. Exile and World War II In 1939, Giap married fellow socialist Nguyen Thi Quang Thai. Their marriage was brief, as he was forced to flee to China later that year following the French outlawing of communism. While in exile, his wife, father, sister, and sister-in-law were arrested and executed by the French. In China, Giap joined with Ho Chi Minh, the founder of the Vietnamese Independence League (Viet Minh). Between 1944 and 1945, Giap returned to Vietnam to organize guerilla activity against the Japanese. Following the end of World War II, the Viet Minh was given authority by the Japanese to form a provisional government. First Indochina War In September 1945, Ho Chi Minh proclaimed the Democratic Republic of Vietnam and named Giap as his interior minister. The government was short-lived, however, as the French soon returned to take control of the area. Since the French were unwilling to recognize Ho Chi Minhs government, fighting soon broke out between the French and the Viet Minh. Given command of the Viet Minhs military, Giap soon found that his men could not defeat the better-equipped French and he ordered a withdrawal to bases in the countryside. With the victory of Mao Zedongs communist forces in China, Giaps situation improved, as he gained a new base for training his men. Over the next seven years, Giaps Viet Minh forces successfully drove the French from most of North Vietnams rural areas; however, they were unable to take control of any of the regions towns or cities. At a stalemate, Giap began attacking into Laos, hoping to draw the French into battle on the Viet Minhs terms. With French public opinion swinging against the war, the commander in Indochina, General Henri Navarre, sought a quick victory. To accomplish this he fortified Dien Bien Phu, which was situated along the Viet Minhs supply lines to Laos. It was Navarres goal to draw Giap into a conventional battle where he could be crushed. To deal with the new threat, Giap concentrated all of his forces around Dien Bien Phu and surrounded the French base. On March 13, 1954, his men opened fire with newly obtained Chinese guns. Surprising the French with artillery fire, the Viet Minh slowly tightened the noose around the isolated French garrison. Over the next 56 days, Giaps troops captured one French position at a  time until the defenders were compelled to surrender. The victory at Dien Bien Phu effectively ended the First Indochina War. In the ensuing peace accords, the country was partitioned, and Ho Chi Minh became the leader of communist North Vietnam. Vietnam War In the new government, Giap served as the minister of defense and commander-in-chief of the Peoples Army of Vietnam. With the outbreak of hostilities with South Vietnam, and later the United States, Giap led North Vietnams strategy and command. In 1967, Giap helped oversee the planning for the massive Tet Offensive. Giap was initially opposed to a conventional attack; he had goals that were both military and political. In addition to achieving a military victory, Giap hoped the offensive would spark an uprising in South Vietnam and show that American claims about the wars progress were wrong. While the 1968 Tet Offensive proved to be a military disaster for North Vietnam, Giap was able to achieve some of his political objectives. The offensive showed that North Vietnam was far from being defeated and significantly contributed to changing American perceptions about the conflict. Following Tet, peace talks began, and the United States ultimately withdrew from the war in 1973. Following the American departure, Giap remained in command of North Vietnamese forces and directed General Van Tien Dung and the Ho Chi Minh campaign that finally captured the South Vietnamese capital of Saigon in 1975. Death With Vietnam reunified under communist rule, Giap remained minister of defense. After retiring, he authored several military texts, including Peoples Army, Peoples War and Big Victory, Great Task. He died on October 4, 2013, at Central Military Hospital 108 in Hanoi. Legacy Giap was much admired for his military skills, even by leaders in the West, some of whom referred to the Vietnamese general as Red Napoleon. Giap had no formal military training; nevertheless, he was able to drive the Americans to a stalemate in Vietnam and capture the city of Saigon from the South Vietnamese. Sources Lawrence, Mark Atwood.  The Vietnam War: a Concise International History. Oxford University Press, 2010.Warren, James A.  Giap: the General Who Defeated America in Vietnam. Palgrave Macmillan, 2013.

Thursday, November 21, 2019

EasyJet Airline Company Essay Example | Topics and Well Written Essays - 2500 words

EasyJet Airline Company - Essay Example The timeline of EasyJet Airline reportedly started in March of 1995 as founder Sir Stelios Haji-Ioannou was noted to have offered flights at significantly low fares in Europe. Currently,it boasts of being â€Å"Europe's leading airline,operating on over 600 routes across 30 countries with our fleet of over 200 aircraft, employing over 8,000 people In its almost 18 years of organizational existence, EasyJet was noted to have been governed by a code of conduct to guide the behavior and decision-making processes of its personnel. The paper hereby presents a critical evaluation of the code of EasyJet Airline through a description of the code and by thoroughly assessing the code’s effectiveness in demonstrating the company’s values and conformity to business ethics. Critical Analysis of the Code The organization’s code was found under the title Governance on their official website: http://corporate.EasyJet.com/about-EasyJet/governance.aspx?sc_lang=en. Upon initial gl ance, the governance page contains information that indicates that the organization’s board of directors commissioned setting principles and ethical policies, of which, it was explicitly emphasized that the â€Å"key to these principles is working in an open and honest manner† (EasyJet Airline, Governance, n.d., par. 2). Likewise, the code was apparently patterned from the UK Corporate Governance Code which allegedly requires the following information to be disclosed:†¢ Terms of reference for the Finance Committee†¢Terms of reference for the Remuneration Committee... ance Committee   Terms of reference for the Remuneration Committee Terms of reference for the Audit Committee Terms of reference for the Nominations Committee   Terms and conditions of appointment / reappointment of the non- executive directors Matters reserved for the Board Non-Audit Services Policy (EasyJet Airline, Governance, n.d., par. 3). Finally, two (2) other documents were disclosed to be incorporated and accessible: (1) Corporate Governance Pages of the Annual Report; and (2) division of responsibilities of the Chairman and CEO (EasyJet Airline, Governance, n.d., par. 4). The Corporate Governance Pages of the 2012 Annual Report are found on pages 44 to 48 and contain the following major portions, to wit: principles statement, statement of compliance, leadership, directors’ conflicts of interest, board engagement with investors, board committees, relations with investors, internal control, risk management and internal audit (EasyJet, Corporate governance, 2012). T he Ethics Resource Center has recommended a code outline that should apparently contain the following format: I.  Ã‚  Ã‚   MEMORABLE TITLE   II.  Ã‚   LEADERSHIP LETTER   III.   TABLE OF CONTENTS   IV.   INTRODUCTION-PROLOGUE   V.  Ã‚   CORE VALUES OF ORGANIZATION   VI.   CODE PROVISIONS-SUBSTANTIVE MATTERS   VII.   INFORMATION AND RESOURCES (Ethics Resource Center, 2009, p. 1). From the course modules, it was explicitly defined that the contents of ethical codes are as follows: â€Å"standard of conduct, obeying the law, employees,consumers, shareholders, business partners, community involvement, public activities, environment, innovation, competition, business integrity, and compliance/monitoring† (University of Salford Manchester, What is the content of ethical codes?, 2012, p. 6; Crane and Matten, 2007).

Tuesday, November 19, 2019

Lesson in living Essay Example | Topics and Well Written Essays - 1000 words

Lesson in living - Essay Example In most instances, these derisions occurred in private as many of these individuals in my peer network did not have the legitimate self-confidence to be more expressive and bold with their negative commentaries. It was common, when an unpopular student wearing last year’s fashion trends walked by, to snicker and scorn in an environment where this type of behavior was applauded. I have to admit, more than once, I found personal satisfaction in these mockeries. One particular student, I will call him â€Å"David†, was obviously from a home environment that did not have much financial wealth. David would often wear the same clothing more than once during the school week, which was a significant fashion faux pas in my social network. Moreover, David did not appear to be very intelligent, as during many in-class discussions and examinations, David was not very articulate and often seemed to struggle with the simplest curriculum concepts. It was common practice for my popular friends to sneer and disparage David whenever his perceived intelligence problems were illustrated to the rest of the class. Admittedly, I found these situations quite amusing, a product of my immaturity and high need for social inclusion. One day, during lunch period, our popular table saw David walking by, carrying a sack lunch, which was a significant error for those who could afford higher quality lunches from the diverse cafeteria bakery and vending machines. Deciding to take the lead on the next contempt and disrespect for David, I offered, much more loudly than I had anticipated, â€Å"Here comes our favorite crash test dummy.† David stopped dead in his tracks, having overheard what I just said, a look of confusion and annoyance on his face. Immediately, the group of popular students started laughing, clearly amused that David had overhead my malicious comments. In addition, one popular student spit out a mouthful of milk, illustrating the depth to which he found this situation filled with hilarity at David’s expense. David, seeming neither amused nor infuriated, replied with a single word: â€Å"Thanks†, and simply walked to his table to enjoy his bag lunch. Granted, I was only bothered that I had been overhead with my derogatory comment and felt no empathy for David’s position. Approximately one month after this incident, our social studies teacher assigned an in-class activity where our task was to evaluate three specific students in the class using a stereotype, a cultural artifact, and a cultural term from a list to describe why the chosen student fit these terms. Much to my dismay, I had been chosen by several students for spotlight which highlighted my fashion prowess related to the concept of the cultural artifact. Essentially, the implication was that my fashion sense was a throwback from previous decades which, for the first time, put me in a position of public dishonor. Following this further, according to another student, my choice of clothing â€Å"came directly from a vintage resale clothing rack.† Of course, my popular friends found this considerably amusing and I understood, at that moment, the complex feelings of embarrassment and awkwardness when being a target of degradation. When it was David’s turn to present, he firmly (and articulately) offered to the

Sunday, November 17, 2019

Alcoholic beverage Essay Example for Free

Alcoholic beverage Essay TGIF! How many people love to end a long, hard and stressful week with a cold beer in their hands? I know I do! Sixty-seven percent of U. S. adults drink alcohol, a slight increase over last year and the highest reading recorded since 1985 by one percentage point. Beer remains the favorite beverage among drinkers, followed by wine and then liquor. Usually people would think beer is only for drinking and getting a little buzz, but in reality, there is a deeper meaning to beer that is used for several of things that may surprise you. Beer is one of the worlds oldest prepared beverages; possibly dating back to the early Neolithic or 9500 BC, when cereal was first farmed, and is recorded in the written history of ancient Iraq and ancient Egypt. Archaeologists speculate that beer was instrumental in the formation of civilizations. Beer was the first alcoholic beverage known to civilization; however, who drank the first beer is unknown. Historians theorize that humankinds fondness for beer and other alcoholic beverages was a factor in our evolution away from a society of nomadic hunters and gathers into an agrarian society that would settle down to grow crops (and apparently drink). The first product humans made from grain water before learning to make bread was beer. Beer can help you with growing grass. How is beer and grass associated with each other? Next time you see brown spots on your lawns, pour beer on them. The grass will make use of the nutrients, sugar and energy in the beer and grow better. If you ever find slugs and snails in the grass, putting salt on them, to kill them, seems to be a big chore. Take a wide-mouthed container and half-fill it with beer. Bury it in your garden, in such a way that its mouth is at the ground level. Slugs and snails will be attracted to it and, in the process, get drowned. Aside from environmental uses, beer can also be beneficial to the objects around us. Want to bring the shine back to your gold ornaments? Put beer in a cup and dip a piece of cloth in it. Now, rub the gold object, without stones, with the dipped-in cloth. After it starts giving a renewed sign, dry it with a second cloth. Also, beer can polish wooden furniture. If you have some flattened beer left with you, use it to polish your old wooden furniture. Dampen a washcloth with beer and rub the cloth over the furniture, giving it more shiny and healthy look. Beer cannot only polish furniture but it also Removes Stains. For those looking for a solution to their stained clothes or carpet, beer will be the best bet. Pour beer onto the stain and gently rub the area with a brush. After the stain gets removed, blot the area with some water and let it dry. Beer also contains to personal uses. For instance, softening your hair. If you want to make your hair extra soft, make a shampoo with beer. Take half a can of beer and mix in a raw egg. Massage it into your hair and rinse well. You can also rub in a mixture of 15ml beer and 70ml warm water into your hair and rinse it off. This substance can also remove foot odor. You can use beer to remove bad odor from your feet. Wash your feet with beer and then rinse them with soap and water. Dry your feet with a towel and put some talcum powder on them. In addition, it can also remove stains, For those looking for a solution to their stained clothes or carpet, beer will be the best bet. Pour beer onto the stain and gently rub the area with a brush. After the stain gets removed, blot the area with some water and let it dry. Since beer was discovered, it has been in many different cultures and regions. The usage of beer plays a different role in various of countries. Beer Traditions The Honeymoon 4,000 years ago in Babylon, it was an accepted practice that for a month after the wedding, the brides father would supply his son-in-law with all the mead or beer he could drink. In ancient Babylon, the calendar was lunar-based based on the cycle of the moon. The month following any wedding was called the honey month which evolved into honeymoon. Mead is a honey beer and what better way to celebrate a honeymoon. Pubs in Ireland, and you won’t find TVs lining the walls, but people sitting around in circles, drinking pints, and talking with one another. The activity of drinking beer has taken on creative forms to include drinking games, such as beer pong, or visiting multiple bars and pubs in an evening to enjoy a beer from each one. As the consumption of beer has continued to grow in popularity, with beer being one of the most consumed beverages in the world, beer festivals have increased. Most notable is the German festival, Oktoberfest, which just ended. Over 200 years old, the festival began in Germany and has grown to feature cities across the world holding their own Oktoberfest events, with live entertainment, German food, and beer. As the number of breweries has increased, they have begun to partner with nearby cities to hold their own beer festivals. You can often find a number of regional and national beer festivals taking place almost any month of the year. Beer and nutrition? You dont usually see those two words together, but perhaps beer is a bit misunderstood. It may actually be good for you when consumed in moderate amounts. Beer has been brewed for just about as long as humans have been cultivating crops and is actually made with some very healthy ingredients. Those ingredients are hops, brewers yeast, barley and malt. There are different styles of beer and each style has a distinctive flavor and color. Tasting and learning about the different types of beer is as much fun as tasting and learning about the different types of wine. Drinking one beer per day may be good for your health because it has been associated with a lower risk of cardiovascular disease. Why? Experts suggested that the folate found in beer may help to reduce homocysteine in the blood and lower homocysteine levels mean a lower risk of cardiovascular disease. Lab studies have found constituents in beer that lower triglycerides and LDL cholesterol in mice. Drinking one beer per day reduces blood clotting so some studies found that cardiovascular patients who drank one beer per day also lived longer. Other studies have found that women who consume one beer each day have improved mental health. Drinking beer and other alcoholic beverages in moderation may also improve bone density. Of course that doesnt mean that if one beer is good, three or four must be better. That isnt true. Drinking more than one beer or any alcoholic beverage per day can put too much alcohol in your system and that isnt good for you. Heavy drinking has been associated with several health problems, so moderation is definitely the key with drinking beer. The studies also point to one beer per day as being beneficial, not drinking all seven beers in one day per week. That type of binge drinking will overload you system with alcohol too. The benefits of beer nutrition probably have nothing to do with the alcohol and there are some low-alcohol beers and non-alcohol beers available which offer the same heart-protective effect as regular and light beers.

Thursday, November 14, 2019

The Contradictory Nature of Soft Determinism :: essays research papers fc

The Contradictory Nature of Soft Determinism I. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"There is a continuum between free and unfree, with many or most acts lying somewhere in between.† (Abel, 322) This statement is a good summation of how Nancy Holmstrom’s view of free will allows for degrees of freedom depending on the agent’s control over the situation. Holmstrom’s main purpose in her Firming Up Soft Determinism essay was to show that people can have control over the source of their actions, meaning that people can have control over their desires and beliefs, and because of this they have free will. She also tried to show that her view of soft determinism was compatible with free will and moral responsibility. While Holmstrom’s theory about the self’s being in control, willingness to participate, and awareness of an act causes the act to be free, has some merit, her choice to incorporate soft determinism ultimately proved to invalidate her theory. II. Exposition   Ã‚  Ã‚  Ã‚  Ã‚  In Nancy Holmstrom’s Firming Up Soft Determinism essay she set out to prove that people can have control over their desires and beliefs, and therefore are in control of the sources of their actions. She believed it was possible to carry on the view of soft determinism and still hold that we are free to choose and we are at times able to do otherwise. She believed that the standard soft determinist position was inadequate. Her thought was that soft determinists had too limited of a notion of what is required for an agent to be in charge of their actions. The common soft determinist stance was that the agent do what it pleased; the soft determinists simply ignore the question of whether the agent was in control of the sources that caused the actions. Holmstrom’s theory was that â€Å"just because some causes of desires and beliefs, such as brainwashing, make actions resulting from them unfree, it does not follow that any cause of desires and beliefs has the same implications for the freedom of actions resulting from them.† (Abel, 321)   Ã‚  Ã‚  Ã‚  Ã‚  Holmstrom believed that the notion of having control is the heart of the notion of freedom. In order to have control by Holmstrom’s theory the agent must be an important part of the causal process, and the agent must also be aware of its control. An example of this is illustrated by a person accidentally squashing an ant while walking. While the person did play an important part in the demise of the ant, the person was not aware of the action; therefore, the person was not in control of the ant’s life.

Tuesday, November 12, 2019

Childhood Obesity Prevention and Intervention Essay

â€Å"Childhood obesity has more than tripled in the last 30 years† (Centers for Disease Control and Prevention [CDC], 2008). That statistic is staggering. Data and surveys from the 1970’s to present suggest that the United States has been fighting obesity for a great deal of time and the battle continues, increasing in numbers and ever more alarming trends (Fals, 2009). Obesity has historically been treated as an adult problem, but the tripling of childhood obesity over the last three decades clearly illustrates that children are at exponentially higher risk, requiring a shift in focus. Immediate and continuing efforts are essential in the battle against childhood obesity. Prevention, education, and intervention require the involvement of not only affected children and their parents, but the public, government, and medical community as well. The government and society need to become involved in making prevention and intervention of childhood obesity a top priority. Family involvement is also critical; however, aid is needed to support and educate them. The First Lady, Michelle Obama, has been promoting a campaign (Let’s Move!) to raise awareness and help prevent childhood obesity (White House, 2011). The campaign’s checklists for parents and childcare providers contain numerous simple, but helpful tips like dietary changes, exercising, and restricting television and video game time. Similarly, We Can!  ® is a program offering many resources to parents, caregivers, and local community groups. Like the latter campaign, this program also places focus on diet, exercise, and media usage. The program partners nationally with a number of organizations and media outlets to ensure families in all parts of America have access to information and help (U.S. Department of Health & Human Services [HHS], 2012). More programs like these are needed in communities and nationwide. The number of resources is increasing but not as quickly as the problem they are attempting to help. Strategies for childhood obesity intervention and prevention are surprisingly simple, but it is up to parents to implement them. One strategy is sharing meals as a family. Choosing healthy foods is not easy and parents can help by providing healthy meals and sharing them with their children. In addition, children often model the behavior of parents; therefore, a parent eating healthy foods may influence the child to do the same. Eating together has the added benefit of being an emotionally positive experience for the entire family. According to guidelines from the U.S. Department of Health and Human Services, food choices and physical activity are the most important factors in the obesity battle. Consequently, parents must offer healthy foods in addition to lowering the calories their children consume. Children must also be encouraged to exercise (HHS, 2010, p. 10). Finally, reduction of television, video games, and computer usage encourages children to be more active and gets them moving. Reducing screen time to no more than two hours per day is recommended by the American Academy of Pediatrics (AAP, 2003, p. 427). By implementing these strategies, parents will be able to help their children with making strides towards health. Research studies have determined health dangers faced by obese children are comparable to those of obese adults. Formerly adult-associated chronic diseases are striking children. These diseases (comorbidities) are numerous and may have grave consequences. Diabetes, high blood pressure, sleep apnea, and the metabolic syndrome are only a few examples of the diseases striking obese children (Daniels et al., 2005, p. 2002). Furthermore, additional research has determined that childhood and adolescent obesity can cause early death (Reilly & Kelly, 2011, p. 894). The medical community must provide more research and education to help with prevention of these disease processes and better interventions. Researchers have stressed the â€Å"stigmatization of fatness,† with regard to societal views of this disease (Gard & Wright, 2005, p. 69). Obese children are assumed to be lazy and unworthy of attention. Obese children suffer many psychological issues and the bullying is one of the contributors. A recent study reported, â€Å"Bullying happens every day† and it â€Å"has a direct impact on stress and trauma symptoms† (Brandt et al., 2012). Furthermore, â€Å"Children who are obese are more likely to be bullied† asserts another study (Lumeng et al., 2010). In general, obese children tend to be at risk for depression, anxiety disorders, social phobias, poor self-esteem, eating disorders, and a higher risk of suicidal tendencies. Psychiatric intervention is required to aid obese children in developing normally so these problems do not continue into adulthood. Individual support and support groups could be very effective interventions to consider. The epidemic of childhood obesity is not getting better. Every year it appears to be getting excessively worse. Realistic goals are to educate parents, healthcare providers, and the public, giving them as much research and information as possible. Education, intervention, and prevention are the most important factors for combating the effects of childhood obesity and in helping to ensure the health and happiness of children suffering from this disease. References American Academy of Pediatrics. (2003). Prevention of pediatric overweight and obesity. Pediatrics, 112(2), 427. Retrieved from http://www2.aap.org/obesity/ppt/PREVENTION%20OF%20PEDIATRIC%20OBESITY%20AAP.ppt – 9k – 2010-03-11 Brandt, A., Zaveri, K., Fernandez, K., Jondoh, L., Duran, E., Bell, L., . . . Gutierrez, J. (2012). School bullying hurts: Evidence of psychological and academic challenges among students with bullying histories. Undergraduate Research Journal for the Human Sciences: Special Edition, 11. Retrieved from http://www.kon.org/urc/v11/bullying/brandt.html Centers for Disease Control and Prevention. (2008). CDC – Obesity – Facts – Adolescent and school health. Centers for Disease Control and Prevention. Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm Daniels, S., Arnett, D., Eckel, R., Gidding, S., Hayman, L., Kumanyika, S., . . . Robinson, T. (2005). Overweight in children and adolescents. Circulation, 111(15), 1999- 2012. Fals, A. (2009). Childhood obesity: A bit of history – National childhood obesity. Examiner. Retrieved from http://www.examiner.com/article/childhood-obesity-a-bit-of-history Gard, M., & Wright, J. (2005). The obesity epidemic: Science, morality, and ideology (1st Ed.). New York, U.S.A.: Taylor & Francis Inc. Lumeng, J., Forrest, P., Appugliese, D., Kaciroti, N., Corwyn, R., & Bradley, R. (2010). Weight Status as a Predictor of Being Bullied in Third Through Sixth Grades. Journal of the American Academy of Pediatrics, 125(6), 1301-1307. doi:10.1542/peds.2009-0774. Reilly, J., & Kelly, J. (2011). Long-term impact of overweight and obesity in childhood and adolescence on morbidity and premature mortality in adulthood: Systematic review. International Journal of Obesity, 35(7), 891-898. doi:10.1038/ijo.2010.222.

Saturday, November 9, 2019

Jonathon Livingston Seagull Essay

1. The fictional book, Jonathon Livingston Seagull written by Richard Bach, sold over a million copies during its debut in 1970 and stayed on The New York Times Top Ten list for 38 weeks in a row. The story focuses on Jonathon the seagull’s passion for flying and his belief that there is more to life than scavenging for food. Bach explores the idea that there is more to this life than what meets the eye and the extreme satisfaction you receive when doing something you are great at and have a passion for. 2. The setting of this story takes place on some sea shore where thousands of seagulls live. The sea shore setting described in the book really helps to paint a picture of what Jonathon and this flock of seagulls experienced daily, â€Å"It was morning, and the new sun sparkled gold across the ripples of a gentle sea.†(Bach pg 3) 3. Jonathon Livingston Seagull is the protagonist in this story with his strong drive and persistence to be different from the flock and to be his own seagull. The antagonists in the story are the Elders of the flocks of seagulls because they are very closed mined leaders and they force Jonathon and other seagulls to be outcast from society and ban them to a life of isolation and despair. Chiang was an Elder Gull that taught Jonathon very specialized flying techniques and improved his skills and taught him things about life. When Jonathon was outcast from the gull community everyone in the community thought that Jonathon was a reckless and irresponsible seagull, so when Jonathon finally returned to the community and everyone saw how amazing his flying skills were they changed their minds and many of them asked to be taught by Jonathon himself which was breaking the gull community law, This is an example of foil characters. â€Å"His thought was triumph. Terminal velocity! A seagull at two hundred and fourteen miles per hours! It was a breakthrough, the greatest single moment in the history of the flock, and in that moment a new age opened for Jonathon Gull.† (pg 16-17) 4. The plot of this story is a traditional plot type. The story ends with the last words of his Jonathon’s teacher, â€Å"Keep working on love.† Through his teachings, Jonathan understands that the spirit cannot be really free without the ability to forgive, and that the way to progress leads for him, at least through becoming a teacher, not just through working hard as a student. So, if any seagull believes that it is free to do what it wants to, it becomes Jonathan the seagull, for whom, possibilities were endless. Every law is an illusion. Once we become conscious of this, our existence gets a new meaning. a. The biggest conflict was Jonathon going against the norm of the seagull community and ultimately getting expelled from the community for his irresponsible acts. â€Å"For his reckless irresponsibility†, â€Å"Violating the dignity and tradition of the Gull family.† (pg 24) b. The situation at the end where Jonathon returned to the breakfast seagull flock was significant because it demonstrated forgiveness and compassion. These gulls hated Jonathon and wanted nothing to do with him and yet he still had the courage to forgive them and even teach them how to fly like he does. â€Å"You have to practice to see the real gull, the good in every one of them, and help them to see it in themselves.†(pg 89) 5. -This book was definitely one of the more inspiring books that made me think out of the box that I have read in quite some time. For example, I really liked one of the messages that implied that if you want to have a fulfilling happy meaningful life you need to stop following the crowd and make your own path even if there are consequences. If you find something that you are good at and enjoy doing stick with it and master it and watch how it will shape you life. -This story uplifted my spirits and motivated my behavior change in several ways. For example, Jonathon Livingston Seagull is a great example to me because not only does he go against the norm and try to learn everything about his passion in life, he also learns forgiveness and compassion for the other seagulls of the community and wants to teach them how to live a wonderful life. I have noticed in my life that I am most happy when I have found something that I love to do and also when I am helping others find that same thing or serving them in some manner and I think Jonathon mastered this aspect of true charity. â€Å"You have to practice to see the real gull, the good in every one of them, and help them to see it in themselves.†(pg 89) 6. In conclusions the book had both strong and weak contributing factors. The strong factors were that it had a very unique, interesting story line that kept the reader interested enough to keep reading. Bach also used implied messages of inspiration and important values in this life which in my opinion was very cool and had a strong plot. Some of the weak factors were that the book almost needed to be read straight through in one sitting to really get the message and make sense. It was not very challenging to read which could be good and bad. The setting was not very descriptive, it basically just took place either in the air or on the sea shore. I think the proper age group for this book would be late high school students and college students and even young adults. Richard Bach impacted me by creating a plot and story line that delivers a messages that anything is possible in life as long as you want it enough and practice at it thus, I am now interested in making some changes in my life. Works Cited Back, Richard. Jonathon Livingston Seagull. New York: Scribner, 1970.

Thursday, November 7, 2019

Are data and sales publishings driving forces

Are data and sales publishings driving forces Are data and sales publishing's driving forces? Reedsy was at The Frankfurt Book Fair this year. The conferences from the self-publishing program were interesting, but often too short to really dig into details. Luckily, I had registered ahead of time for a panel that went almost unnoticed thanks to poor programming; by Saturday morning, most of the trade visitors had either left or were too exhausted to reflect on the state of the industry with any wit or coherence.Porter Anderson, journalist for The Bookseller’s Futurebook and Thought Catalog; Orna Ross, â€Å"indie† author and founder of ALLi; and Marcello Vena, founder of All Brain, a publishing consultancy, convened to answer one brilliant, pertinent question: Is it all about sales?The dissection of a publisher by Marcello VenaPorter opened, putting the question to the panel. First up was Marcello Vena with a 15-minute dissection of a publishing company. Marcello didn’t try to be elaborate or- heaven forbid- present us with another blueprint of how to â⠂¬Å"disrupt† the publishing industry. Rather, he drew a clear, structured picture of what publishing should be about, going back to the fundamentals.Here’s what I took away from Marcello’s contribution: Yes, publishing is a business. The biggest publishers are owned by multinationals and are under the pressure of the markets. And the markets care about sales. Whether this should be its philosophy or not, a publishing company is always there to make money, because else it cannot be sustained. It’s that simple.However- and this is where the beautiful twist comes in- even though sales are just as important to Penguin as to Pampers, selling books isn’t like selling diapers. Publishing is a creative industry. Sales depend on two different capabilities: first,  acquisition (luring the best authors who write the best books, and developing their careers), and second,  marketing (i.e. ensuring that the books get into the hands of their target audience).T his is what makes publishing such a puzzle, an industry resistant to standard strategies of â€Å"disruption†: you have to compete both for content and distribution.When both are done together, and done well, that equals†¦ sales.When the balance is not respected†¦Good debate needs common ground- something we can all agree on. Now that we know how a publisher should work, we can identify what is going wrong (if, indeed, something is going wrong).And no one better than Orna to help with that. You can read her story here. Orna’s publisher didn’t respect the necessary balance between acquisition and marketing. Her publisher took her book about â€Å"strong women rising above their inherited circumstances† and turned it into a love story with a neon-pink cover. â€Å"For the mass market,† she was told.This is not the first â€Å"horror story† (Polly Courtney has a similar one), nor will it be the last. They always follow the same classi c plot: author takes book to publisher, publisher uses book as raw material for making something more â€Å"marketable,† author feels like giving up.To widen the debate: a reflection on data and creative industriesThis is when Porter kicked in with a comparison to the news industry. Before the data-era, the power in newspapers and magazines resided with the editorial team. Journalists wrote what they wanted, how they wanted - and this often resulted in well-written, in-depth pieces on critical subjects.Now, power has shifted to the advertisers. Journalists are not supposed to write what they think is â€Å"good† or relevant; they have to write what data shows will be read and clicked on.This comparison led the audience to a crucial question in this debate: is data compatible with creative industries?Data-driven strategies are all about testing and iteration, repeating what works. Obviously, Marcello points out, big publishers do other things too. If they didn’t, we’d be drowning in a sea of erotica right now. But things might be moving that way, just like they have for journalism.Trying to be iterative in a creative industry is problematic because it stops publishers from finding the next â€Å"big hit†. Big hits are almost always books that uncover a market that either didn’t exist or looked dead (exempli gratia: Harry Potter, Fifty Shades of Grey). Sometimes the acquisition team of a publisher has to take a leap of faith- a leap unsupported by data- and marketing has to trust it.Closing remarksThe balance between editorial and marketing is maybe only one of the challenges facing publishing companies nowadays, but it might be the most important. The balance is at once about publishing itself, what it means, what it does.As Porter has repeatedly pointed out in his articles for The Bookseller or Thought Catalog, we often forget that the big shift happening in the publishing industry is a relatively recent one.   We ar e in this industry and this makes us impatient to see progress and adaptation to change, but we must not forget that no other industry would have reacted quicker or better to such a paradigm shift. It’s not exactly the most comforting of thoughts, but it’s true.Nevertheless, hopefully when I’m in Frankfurt this time next year we’ll have started to see some sort of response to all this kind of thing.Thanks for reading.RicardoCOO, ReedsyIf you enjoyed Ricardo’s thoughts on the business of publishing, you might want to check out some of these posts†¦Patience: The Modern Author’s Lost VirtueAuthorpreneurs VC PublishersUncommon Author - An Interview with Eliot Peper

Tuesday, November 5, 2019

How to Write Emotional Headlines to Get More Shares - CoSchedule

How to Write Emotional Headlines to Get More Shares Here at , we recently hit over 10 million headlines entered into our Headline Analyzer tool. Thats a lot of headlines. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found just such a thing. When we combined our massive database of headlines with our social sharing analytics  and top content reports, we were able to get a unique view of the answer to this question.  It all comes down to something called the Emotional Marketing Value (EMV) score. This is the result of a simple test used to provide an actual rating that can be used to judge how well our headline will be received by others. How to Write Emotional Headlines That Get More SharesWrite More Emotional Headlines with This Free Power Words Tear Sheet So, how should you go about writing more emotional headlines? Start by understanding what constitutes as emotional. Copywriter Karl Stepp offers a great list of highly emotional words that he calls power words for emotional selling. As a handy guide,   I have converted them to this handy tear-sheet that you can download right here. Then, Test Your Headlines With 's  Free Headline Analyzer Our free Headline Analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Start by visiting the Headline Analyzer page and entering your headline: As you scroll down through your analysis, you'll see previous headlines you wrote for comparison purposes: The next portion will show you your headline score and the different word types in your headline influencing that score. Here at , we always aim for a 70 or higher: Scrolling over your results reveals a tip on how to better incorporate each word type into your headline: Continue to play with headline combinations until you find one that works best. It's free and you can use it as much as you'd like. How Do We Know Emotional Headlines Drive More Shares? We went through a bunch of the headlines in the system and calculated their EMV score. The results were stunning. Posts with a higher emotional value got more shares. Period. What we found was that on average, posts with a higher EMV were shared more often than posts with a lower EMV score. Posts with a high number of shares frequently reached an EMV Score of 30 or 40, several points higher than posts with fewer shares. The results are pretty cool, but how does this score even work? Recommended Reading: Why People Share: The Psychology of Social Sharing How Can The Emotional Value Of A Headline Be Calculated? Emotional marketing value dates back to the 1960s and 1970s when government research scholar Dr. Hakim Chishti was studying the roots of several languages including Persian, Aramaic, Hebrew, Arabic, and Urdu. As it goes, his research found that there are basic underlying harmonics in language that are always interpreted with the same "emotional" reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers. Emotional language creates a very predictable response, something that can be very advantageous in...The Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader. The Emotional Marketing Value Headline Analyzer   is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score. Can this tool predict shares? Maybe. The  Emotional Marketing Value Headline Analyzer  is easy to use. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. Here is the result for the headline of this post: The tool provide a more complete explanation of the score: This score indicates that your headline has a total of 44.44% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words. Scores are also classified by three emotional types – intellectual, empathetic, and spiritual. The institute provides a few details on what each of these emotional types include. As an example, the emotional classification for this post was intellectual – a perfect fit for , as we are looking to promote a product that requires reasoning and/or careful evaluation. After we saw what EMV can  do, we thought  it would be  helpful to build a new headline analyzer. This free tool combines EMV with several other elements we've found drive shares, traffic, and SEO results. Recommended Reading: How to Write Headlines That Drive Traffic, Shares, and Search Results Positive/Happy Emotions Do A Better Job Encouraging Shares Here's what our top 20 most shared blog posts look like based on emotional sentiment: Ten are positive Nine are neutral Just one is negative This is a small data set, but it appears the anticipation of benefits drives more shares. Anticipation is the feeling that we get whenever we find something (like a blog post) that sparks our curiosity. We immediately begin to anticipate the contents of that post and wonder what we might find on the other side. When it comes to anticipation, our emotions will play a big role in how we finally respond to our own curiosity. Anticipating positive (or happy) events sustains the output of dopamine  into the brain’s chemical pathways, and as renowned marketer Neil Patel says  "scientific experiments show that most people anticipate future positive events, as opposed to future negative events. In the absence of anxious/depressive psychological disorders, people automatically anticipate happiness more than they do sadness." Scientific experiments show that most people anticipate future positive events, as opposed to future negative events. – Neil Patel So, this all begins to add up. Not only do emotions cause us to share, but positive emotions seem to add an additional boost. If we look back to the  three emotional types – intellectual, empathetic, and spiritual – we can easily see a distinct trend towards positive emotions and happiness. In short, popular headlines don't only trigger our emotions, but they help us imagine a positive outcome. They help us imagine a better life.

Sunday, November 3, 2019

Syrian Civil War and the UN Term Paper Example | Topics and Well Written Essays - 1000 words

Syrian Civil War and the UN - Term Paper Example Syria is being used as a background for 2 proxy wars. One is between Russia-China and the US. Russia is trying to regain its lost influence in the Mediterranean. Russia also has a number of economic interests in Syria which includes arms sale and infrastructure projects. Libya is a real thorn for Russia and China-they believe that they were tricked in supporting a UN resolution which was then used as a cover for airstrikes against Gaddafi. Due to this mistrust; Russia and China started off by blocking a resolution which asked Assad to hand over power to his deputy. In October 2011 they vetoed another resolution condemning Assad. In February 2012, Russia and China blocked another draft security council resolution and agreed to the Kofi Anan sponsored non-binding peace plan only when the tougher draft is modified. Thus the UN Security Council has been effectively unable to function due to this proxy war. In the absence of Security Council resolution, a UN General Assembly resolution is passed in August 2012 condemning Assad and asking him to resign. (Saad) The second proxy war is against Iran. It is intriguing that the US lifted the ban on military aid to Uzbekistan dictator and turned a blind eye to crushing of popular demonstrations by Bahrain at the same time it wanted Assad to resign. The US is so deeply interested in Syria because of Iran; not because it is a champion of freedom and democracy. Israel and the USA would like nothing better than changing the regime in Iran. However, that seems far-fetched now; so they are contended with breaking the Tehran-Damascus axis. (Tehri) The proxy wars are being fuelled further by the bogey of chemical weapons being raised in the western media these days. It sounds familiar; doesn’t it? First, the media will shout over the top that Assad like Saddam is about to launch weapons of mass destruction any day now. (Hart) Then a concerned President will warn Basher Al Assad of severe consequences.  

Thursday, October 31, 2019

Data Mining Research Paper Example | Topics and Well Written Essays - 1250 words

Data Mining - Research Paper Example Data mining tools are vital because they have significantly reduced the time taken in answering business questions, which were traditionally too much time consuming to analyze. Currently, most organizations have adopted and implemented the existing data mining software and hardware platforms to improve the value of their stored data. These hardware platforms can be integrated with new products and system as technology advances. Integrating data mining hardware platforms with other parallel processing computers or high performance client/server improves the analysis of massive databases (Hoptroff & Hoptroff, 2001). Foundation of Data Mining Data mining techniques emerged as a result of product development and a long process of research. This idea was first developed when businesses began storing business information on computers. Significant improvements have been witnessed in data access and generated technologies, which allow users to search their data, in real time (Williams & Simo ff, 2006). Data mining software is currently available for use, in the business world, because of the three technologies that support it, and they include data mining algorithms, massive data collection, and powerful multiprocessor computers (Williams & Simoff, 2006). The amount of raw data stored in business databases is currently exploding. A database is measured in gigabytes and terabytes. In the current, competitive business environment, raw data alone does not provide enough information for studying and predicting the market environment. This has called for the need to convert these terabytes of raw data into other significant insights that easily provide a guide for their investment, marketing and management strategies (Prabhu, 2004). Data Warehouses Significant improvements in data transmission, data capture, storage capabilities, and processing power are enabling companies to consolidate their various databases into data warehouse (Prabhu, 2004). Data warehousing is the proc ess of centralizing data retrieval and data management. Data warehouses store large amounts of data based on certain categories that make data more easily to sort, retrieve, and interpret. They also enable managers and executives to manage a series of business transactions, and other information that help in making informed business decisions. Researchers have predicted that all companies shall have adopted and integrated data mining tools, in their business, by the year 2020 (Prabhu, 2004). Companies benefit from data mining when meaningful patterns and trends are extracted from the stored data. How Data Mining Works Data mining tools employ modeling as a technique for performing data analysis. Modeling involves the creation of a model in one situation that is known, and applying the results in another situation where the results are unknown (Kargupta, 2007). Computers are equipped with lots of information about a number of situations, whose answers are known. The data mining softw are, on the computer, runs through the data, and filters the aspects of data that match the designated model. Once the model is developed it can be applied in similar situations, whose answers are unknown. This technique has been in use over the past centuries, but it recently became applicable, in the business field, when communication and data storage capabilities required the collection and storage of huge amounts of data, and the ability to automate

Tuesday, October 29, 2019

Global Warming - Causes, Impacts, the Way Ahead Essay

Global Warming - Causes, Impacts, the Way Ahead - Essay Example The effects of global warming are already obvious as many of the impacts are adversely experienced by the common man these days. For instance, there have been notable variations in the climatic patterns all around the globe. In last couples of decades, the incidence of climatic disasters like floods, hurricanes, landslides and droughts became more and more frequent at different parts of the world. There is widespread consensus in the scientific community that driving force behind climatic changes can be attributed to 20th-century humans’ activities that disturbed the natural atmospheric and the ecological balance and eventually leads to climate change and global warming. The objective of this easy is to analyses the causes and impacts of global warming. The last century industrial revolution greatly influenced global surface temperatures by raising the concentration of greenhouse gases in the atmosphere and hence changing the concentrations of aerosols and ozone layer. These changes modified the land cover of earth’s surface and it changed the radiative balance governing the earth on various timescales and at varying spatial scales. Various studies show that in last 100 years the average temperature of the air near earth’s surface has risen by 1.3 Fahrenheit (Venkataramanan & Smitha, 2011). The increase in temperature results various changes in the physical system of earth. For instance, it accelerates the melting of glaciers and poles ice that raises the sea level. The rise in sea level would have devastating effects as it would submerge a large number of islands like the Maldives laying at very low sea level and hence hundreds of thousands of human lives would be at risk. Also, the rise in global temperature changes the wind pattern across the globe. It would result in colder winters in Europe and more rain in West Africa. On the other hand, there would be an acute scarcity of rain in central Africa (Venkataramanan & Smitha, 2011).  

Sunday, October 27, 2019

Advantages of Global Marketing

Advantages of Global Marketing Globalisation To define the key processes for globalisation, a number of issues exist in order to clearly define the different perspectives of globalisation (e.g. Neoliberal, Counter-hegemonic etc) and the particular branch (e.g. economic, cultural etc). Globalisation itself is the process facilitating the international operation of financial and investment markets mostly due to deregulation and improved communications. Fischer (2003) proposes the ongoing process of greater interdependence among countries and their citizens. Harris defines globalisation as an economic process increasing the internationalism of production and distribution of goods and services whereas Friedman defines it as that loose combination of free trade agreements, the Internet and the integration of financial markets that is erasing borders and uniting the world into a single, lucrative, but brutally competitive marketplace (cited in Datta-Ray et al., 2008). Dicken (2011) proposes 4 parallel processes; localisation -concentration of economic activities with varying degrees of functional integration, internationalisation -the dispersion of economic activities across national boundaries with low levels of functional integration, globalisation demonstrating geographical spread and a high degree of functional integration regionalisation- same but slightly less widely dispersed. Global jobs refer to posts held by knowledge workers-a concept coined by Drucker (cited in Wartzman, 2014) to mean an individual employed in the task of developing or using knowledge. Drucker further clarified this by defining them as those who work differently than those of an industrial and agricultural age cerebrally rather than physically involved. Today, the roles are no longer mutually exclusive however, as those physically involved, may well contribute significant knowledge. The question can be asked as to whether companies should act as if there is a single market motivated by the same demands, or should they account for local or cultural differences when developing or marketing the cultures they serve? Globalisation is more than administering to foreign markets from a single corporate HQ. It is the globalization of the HQ itself, with different senior corporate functions being located in many parts of the world. By achieving this, the company in effect becomes local mimicking the behaviour of an indigenous company because key corporate decisions are made within the countrys borders even though those decisions have global impact. A company truly becomes global when it mimics a local company in as many different countries as it can. The possibilities of entering the global market require serious research and investment in order to produce successful results. Jones (2016) pointed out that many organisations have neither the proficiency nor the required strategic contacts in order to commence the global marketing process and concluded that there were advantages in the hiring of intermediary companies to act as representatives. Griffith (2013) outlined necessary management skills namely planned and improvisational decision making and soft skills which enhance the decision process-essential owing to the dynamic nature of the global markets. Delaney (2016) listed 4 advantages of global marketing-(a) Cost reduction and savings from an increasingly expanding market that strives to remain competitive. This is largely reliant on communications advances with multimedia and international broadband internet input, (b) Improved product and service effectiveness largely also due to significantly improved communications and multi-media awareness, (c) stronger competitive advantage compared to the number of firms that as of yet have failed to embrace globalisation and (d) heightened customer awareness regarding the global phenomena where customers can monitor the progress of their delivery. Additionally, negotiations with an increasingly diverse clientele generates significantly valuable experience in global trade. According to Neveling et al. (2014), ethics plays a key role on Chinese society, however ethics in business is relatively new territory, driven by reflections on economic reform, tradition and the influence of both Marxist philosophy foreign business ethics. China has a poor reputation in this filed with numerous examples e.g. when Toyota discovered a Chinese manufacturer using their logo on its cars, litigation ruled against Toyota when in the eyes of the court, the Toyota brand was not recognised in China. Subsequently, China is becoming a target for international litigation resulting in threats of sanctions. China has relented and is improving as a result. Neveling et al. (2014) also discussed the Chinese requirement for technology leading to increased multinational business transactions. The Chinese market is viewed with caution regarding breach of patents and theft, however the size of the market has acted as a deterrent for withdrawal by global corporations. References Datta-Ray, B., Deb, B., Sengupta, K. (2008). Globalization and North East India. New Delhi: Concept Pub. Co. in collaboration with North East India Council of Social Science Research. Delaney, L. (2016, September 28). Why Develop a Global Marketing Strategy? Retrieved March 28, 2017, from https://www.thebalance.com/why-develop-global-marketing-1953314 Dicken, P. (2015). Global shift: mapping the changing contours of the world economy. New York: The Guilford Press. Fischer, S., (2003). Globalization and its challenges. The American Economic Review 93.2 (May 2003): 1. Griffith, D., Hoppner, J., (2013). Global marketing managers. International Marketing Review30.1 (2013): 21-41. Jones, C. (2016, June 20). Globalisation is a reality but are we ready for it? Retrieved March 28, 2017, from https://www.fenews.co.uk/featured-article/globalisation-is-a-reality-but-are-we-ready-for-it-12194 Neveling, A., Malan, D., Yortt, A., (2014). Globalisation and its influence on ethical decision-making in business: China and intellectual property. African Journal of Business Ethics. 8(1). doi:10.15249/8-1-17 Wartzman, R. (2014). What Peter Drucker Knew About 2020. Retrieved March 28, 2017, from https://hbr.org/2014/10/what-peter-drucker-knew-about-2020

Friday, October 25, 2019

Job Description Analysis Essay -- Human Resource Resources

Job Description Analysis Introduction With the changing responsibilities of today’s human resource Personnel, one of the main functions that needs redress is the accuracy of the documentation pertaining to Job Descriptions, Performance Standards, and performance Evaluations or appraisals. In many organizations these documents are either outdated or non-existent. With the adoption of recent regulatory provisions, compliance to these regulations has becomes a major concern to HR departments everywhere. The availability and accuracy of these documents has become more critical to most organizations and their legal departments. Our group decided to analyze the aptness of these documents for one of our group member’s organizations as it pertains to his job responsibilities. The documentation pertaining to the Project Analyst position within this company was found to be outdated, cumbersome and incomplete with relation to the modern HR requirements. Much of the original documentation requirements were never used, did not exist, or did not pertain to this specific job. The following pages will document our objectives and solutions to these issues. Job Description A job description is simply a lis of responsibilities and functions that are required in a particular position. The original job description for te analyst positions was lenghthy but incomplete. As we discussed the form, we discovered it was possible to shorten the document and include pertinent information...

Thursday, October 24, 2019

Mariam and Laila Essay

Les miserables by Victor Hugo and A Thousand Splendid Suns by Khaled Hossieni both have tragic themes. Les miserables is a story set during 1815 in Digne, France (Hugo, 1994) about the struggles and quest for freedom of a convicted man by the name of Jean-Valijean. During the course of the story, his encounters and connection to two of the most important characters in his life – Fantine and Cosette was actually the main plot of the story. A Thousand Splendid Suns had its name through a poem entitled â€Å"KABUL. † This poem symbolizes Mariam, who is one of main characters in the story. It is a poem describing the beauty of the city of Kabul and how on the same city, a person is able to see a splendid sun each day (Hosseini, 2007). Aside from having the same themes, both stories (Les miserables and A Thousand Splendid Suns) also was able to show its readers the conflicts and the hardships that women during those times face. In Les miserables, Fantine was forced to become a â€Å"prostitute† in order to provide for her daughter (Hugo, 1994). This was because she was laid off from the factory she works for after her employers discovered that she has an illegitimate child. A thousand Splendid suns, on the other hand, shared to readers the story of young Mariam who was forced to marry, was discriminated by the society and finally was imprisoned for her honesty (Hosseini, 2007). The two stories, although written on different genres by authors of different cultures speaks of the experiences of every man and women. It talks of life in general (Jean’s search for freedom, Mariam questioning the meaning of her life, Javert’s obsession to make all offenders of the law pay and Cosette’s unconditional love for Marius). The two stories, amidst its dark tone give its readers a choice on whether to stay in the dark side of life or to eventually come out of the sun and continue living despite of all the struggles they need to overcome. The characters in both stories are unforgettable. In Les miserables, readers see a young Jean who seems to prefer being an outlaw. During the coursework of the story, readers are able to witness how the goodness in every man has won over Jeans’ weaknesses. He turns out to be the hero who saves the future of Fantine and Cosette. While on A Thousand Splendid Suns, readers are presented with two very powerful women – Mariam and Laila. Their strengths come not from physical attributes but from being able to walk through the storms of life and still stand unabashed. The difference between the two literary pieces can be seen with the way human values was depicted by the main characters. Mariam in A Thousand Splendid Suns showed readers a very important human value which is honesty. Amidst the knowledge that she can be imprisoned for her admission of accidentally killing her husband, she still surrendered herself to the authorities and accepted her fate. Jean-Valijean in Les miserables, run all his life from the responsibility of what he has done in the past. He lived a life outside the prison bars but was a prisoner of his own fears. Among the two, we can say that it was Mariam who was truly free for she has died while â€Å"paying† for her sins and thus, leaves the society without guilt in her heart. Les miserables is a literary piece with timeless life lessons. It is still popular today because it speaks of human nature in general. A Thousand Splendid Suns is also acclaimed not only because it depicts of the harshness of society’s pressures but it also reminds us that is always the truth which can set us free. There is nothing better than having to read books that not only touches the spirit and soul but also tickles every reader’s imagination. References: Hosseini, K. (2007). A Thousand Splendid Suns. Bandung: Mizan Media Utama. Hugo, V. (1994). Les Miserables. Hertfordshire: Wordsworth Classics.

Wednesday, October 23, 2019

A Brief Description Of Aldosterone

The body’s adrenal gland is responsible for the secretion of the steroid hormone aldosterone. The latter’s main function is to regulate and balance water and salt in the human system (otherwise known as the electrolyte metabolism of the body). As an extremely potent hormone, aldosterone promotes sodium retention and enhances potassium excretion in the system. The hormone also helps regulate blood pressure and bodily fluids; hence if the aldosterone levels are low or too high, symptoms can result.Aldosterone directly acts on the kidneys’ tubules and controls their reabsorption of more sodium and water from the urine. Secretion of potassium in the tubule replaces the sodium, which is then reabsorbed. Another function of the hormone is to operate on a person’s central nervous system to influence the increase of a person’s appetite for salt and their thirst. Aldosterone secretion is the result of two different bodily mechanisms. It is hypothesized that if sodium concentrates in the system are severely limited, it may cause increased rates of aldosterone.Another theory is that reduced blood flow to the kidney engages it to release the enzyme rennin which then converts inactive globulin in the blood. Other than these, studies showed that the hormone may have other target cells than originally remarked on. The editors of the Kidney International Journal in 2000 (Farman and Verrey) commented on Dr. Haim Garty’s observation that there is â€Å"Aldosterone action in non-epithelial cells. † Hence it is seen that aside from the kidneys, the hormone is also linked to the central nervous and cardiovascular systems as well as various membrane lipids.Amplified levels of aldosterone secretion often cause salt retention which in turn results in edema. Extremely high levels of the hormone can result to high blood pressure, muscle cramps and over-all fatigue. On the other hand, low levels may be an indicator of diabetes. It is prove n that the variation of the hormone levels are influenced by the person’s sex as well as the amount of sodium consumed in his or her daily diet. Pregnancy may lead to higher levels of aldosterone in women. Other symptoms of higher than normal levels of aldosterone may also result to primary or secondary hyperaldosteronism.Primary hyperaldosteronism is considered as a rare syndrome caused by an abnormality in the adrenal gland. More often than not, the gland is affected by a benign tumor and this often transpires between t hags of 30 and 50 years old. Secondary hyperaldosteronism is generally related to high blood pressure and other disorders such as cardiac failure, cirrhosis of the liver and nephritic syndrome. Various mechanisms affect the disease and causes the imbalance of the hormone’s levels in the human system.Another extremely rare disease linked to aldosterone is the Barrter syndrome which also affects the kidneys. Patients diagnosed with the Barrter Syndrome experiences loss of potassium and an increase in aldosterone. This results to potassium wasting where the kidneys remove far too much necessary potassium from the body. Incidentally, there are tests to check the aldosterone levels in the body. It is often don concurrently with other blood tests or provocative tests to determine over or under production of the hormone.